Digital Marketing Service: The rel="nofollow" - What does this mean?

The rel="nofollow" was introduced by the search engines back in 2004 (I believe). Since then we have not had a clear understanding on how exactly each search engine treats them. Some speculate that the rel="nofollow" means that the search engines won't crawl those links. Some say they will crawl them but they won't pass the link on as a vote for the web page it is linking to. Some say the link is completely hidden to search engines.

One person said:

I just checked backlinks of one of my sites on yahoo site explorer and noted that the first site being shown in the results is a site which has my link with a "nofollow" attribute.

Does this mean that yahoo doesnt care about rel="nofollow"? Can anybody else check and confirm this from their own sites? And what about MSN?

Others noticed the same thing with Yahoo!

The response that seems to work for him is;

Technically, rel="nofollow" does not mean the search engines won't spider the page. They will follow the link, spider the page and count the link as a backlink. What rel="nofollow" means is "don't trust the link", i.e. don't pass PageRank/TrustRank, etc.

The robots meta tag "nofollow" is different, and really does mean "don't follow links from this page", and has nothing to do with backlinks or PageRank.

That works, but a clear definition from each search engine would be nice.

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Digital Marketing Service: Keyword research and selection for PPC campaigns

Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing.

When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have decided against it. Despite the fact search engine marketing is easy to use, and simple in concept, the old poker expression “it takes only a minute to learn, but a lifetime to master” could just as easily be applied to SEM.

Although many factors influence the success or failure of an AdWords campaign, keyword selection is often where the problem begins in many self-managed campaigns.

When selecting keywords for PPC campaigns, the goal is to select keywords that LIMIT your traffic! As counter-intuitive as it sounds, you want to limit clicks – the clicks that you have to pay for – to the few keywords that are most likely to convert for your goal.

Analyze Your Keywords.

The best way to do this is to put yourself in the shoes of the searcher. Ask yourself, “What is this person likely to be looking for? Are they deep in the sales cycle, or are they at the top?”

You should filter your keywords dependent on your budget and how aggressive you want to be. Because most small businesses are generally on a tight budget, I always recommend to start on the conservative side. You can grow your keyword list later on.

SEM offers many benefits. It gives you the opportunity to quickly appear on or near the top of page one for your targeted search terms, it puts you in front of the buyer when they are ready to buy, and it can be monitored, evaluated, and refined, quickly and easily.

Try and be as specific as possible in your keyword selection and put yourself in the shoes of searchers. 

Note:- We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. Why are you away from this way of marketing while customer are waiting for you. Call us @ 9818779377 to increase sales and leads through Digital Marketing Service or mail us @ surenderslatwal@gmail.com. We run paid campaign to generate leads and promote brand.