Digital Marketing Service: SEO Tactics to improve your site ranking

If you want to improve your site ranking? You should know your target keywords, who you're speaking to and what action you want visitors to take, here are 3 steps that you have to follow to boost your search engine rankings.

List your keywords to your website pages

Open up an excel document right now and create three columns: Page, URL, Target Keyword. Go to your website and list the top 30 pages in your site.

Write down page name in page column, copy and past the corresponding URL in URL column, next to each URL, type a keyword phrase in target keywords column that you want to target for this particular page. Every page is an opportunity to lure in a visitor or prospect and should have its own unique meta data. For example, a plastic surgeon might focus on football or Dark Spot Removal on one page, and Botox on another.

Add meta data to your website pages

Make sure the keyword phrases from your excel document are written in the title tag and meta discription, meta keywords, content and alt tag of each corresponding page.

Title tag and meta discription is very important for any website to get ranking. Title tag and meta discription is the cotent humans see when they do a google search and can be the enticing factor that encourages someone to click on your link.

Make use of your blog

Head over to your blog and pull up the last 25 to 50 blog posts. With your keyword list by your side, read through each blog post and look for any opportunity to incorporate one of your target keyword phrases. When you find these opportunities, make sure to link the exact keywords back to the page you are targeting within your website. This will help with your internal linking, and often creates reminders and ideas for future blog posts or enhancements to ones that might need an update.

Note: We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. We run paid campaign for branding and lead generation. For more info call @ 9818779377 or email @ surenderslatwal@gmail.com.

Digital Marketing Service: Why we need to redesign a website?

Every effective site which once look really good, later become old-fashioned. So every site is redesigned from time to time. Users expect change, and if a site remains static for too long, it runs the risk of being sensed as out-of-touch and losing customers to more modern looking rivals.

A redesign can be a great boom to a website, but only if it’s done with proper SEO in mind. If it’s neglected, even the redesign of a site with good SEO (Search Engine Optimization) can end in disaster, with years’ worth of hard work flushed down the drain. Here are the different aspects of SEO to keep in mind during a redesign to preserve good SEO efforts that have already borne fruit.

Maintain important keywords

Before launching a new site, do some investigating into the old site’s important keywords. Which keywords does it rank well for? Which keywords bring the most traffic to the site? Which keywords lead to the highest number of conversions? These are the keywords it is imperative to include in the new redesigned site. Make sure they are in both the on-page content and the html tags essential to SEO, such as title tags and meta descriptions.

Maintain important pages

Just as important keywords need to make it over to the new site, so too do important pages. Identify the pages that rank well in Google, the pages that drive the most visitors to the site, and the pages that lead to the most conversions. These pages all need to have counterparts on the new site.

Keep the same URL (Uniform Resource Locator)

If a site already ranks good on SERP, then the main focus of the redesigning is to improve the user experience and make it more attractive for user. In this condition the URL should be same because website is already getting ranking on SERP. The only reason to switch to a new URL (Uniform Resource Locator) is if it will lead to a significant increase in organic traffic. But be careful – URLs can be deceiving.

Improve the user experience

If a site’s SEO is already done good, then the main focus of the redesign should be on improving the user experience. Really, usability is a part of good SEO. If a site isn’t user-friendly and lots of people bounce off of it back to the search engine results page (SERP), then Google will downgrade it in the rankings because searchers aren’t responding positively.

If all of these steps are taken, the SEO work that’s been done on the site should be preserved. Then the redesign can focus on the important business of improving the user experience, which will improve SEO even more, not to mention drive increased revenue.

Note: We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. We run paid campaign for branding and lead generation. For more info call @ 9818779377 or email @ surenderslatwal@gmail.com.

Digital Freelance Service: What is spider?

Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.

The name of bots/spider of Google search engine is GoogleBot, Yahoo Slurp for Yahoo search and BingBot for Bing search engine. 

Note: We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. We run paid campaign for branding and lead generation. For more info call @ 9818779377 or email @ surenderslatwal@gmail.com.