Digital Marketing Service: The rel="nofollow" - What does this mean?

The rel="nofollow" was introduced by the search engines back in 2004 (I believe). Since then we have not had a clear understanding on how exactly each search engine treats them. Some speculate that the rel="nofollow" means that the search engines won't crawl those links. Some say they will crawl them but they won't pass the link on as a vote for the web page it is linking to. Some say the link is completely hidden to search engines.

One person said:

I just checked backlinks of one of my sites on yahoo site explorer and noted that the first site being shown in the results is a site which has my link with a "nofollow" attribute.

Does this mean that yahoo doesnt care about rel="nofollow"? Can anybody else check and confirm this from their own sites? And what about MSN?

Others noticed the same thing with Yahoo!

The response that seems to work for him is;

Technically, rel="nofollow" does not mean the search engines won't spider the page. They will follow the link, spider the page and count the link as a backlink. What rel="nofollow" means is "don't trust the link", i.e. don't pass PageRank/TrustRank, etc.

The robots meta tag "nofollow" is different, and really does mean "don't follow links from this page", and has nothing to do with backlinks or PageRank.

That works, but a clear definition from each search engine would be nice.

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Digital Marketing Service: Keyword research and selection for PPC campaigns

Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing.

When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have decided against it. Despite the fact search engine marketing is easy to use, and simple in concept, the old poker expression “it takes only a minute to learn, but a lifetime to master” could just as easily be applied to SEM.

Although many factors influence the success or failure of an AdWords campaign, keyword selection is often where the problem begins in many self-managed campaigns.

When selecting keywords for PPC campaigns, the goal is to select keywords that LIMIT your traffic! As counter-intuitive as it sounds, you want to limit clicks – the clicks that you have to pay for – to the few keywords that are most likely to convert for your goal.

Analyze Your Keywords.

The best way to do this is to put yourself in the shoes of the searcher. Ask yourself, “What is this person likely to be looking for? Are they deep in the sales cycle, or are they at the top?”

You should filter your keywords dependent on your budget and how aggressive you want to be. Because most small businesses are generally on a tight budget, I always recommend to start on the conservative side. You can grow your keyword list later on.

SEM offers many benefits. It gives you the opportunity to quickly appear on or near the top of page one for your targeted search terms, it puts you in front of the buyer when they are ready to buy, and it can be monitored, evaluated, and refined, quickly and easily.

Try and be as specific as possible in your keyword selection and put yourself in the shoes of searchers. 

Note:- We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. Why are you away from this way of marketing while customer are waiting for you. Call us @ 9818779377 to increase sales and leads through Digital Marketing Service or mail us @ surenderslatwal@gmail.com. We run paid campaign to generate leads and promote brand.

Digital Marketing Service: Tips to optimize your video

This is the tips to improve presence of your video in search engine result page. Follow it and get better result. 

1. Search engine can penalize sites in search rankings for those which overload their video titles and descriptions with keywords. Ensure you are writing these in a way that’s engaging and relevant to your audience and use a clear title with accurate tags to concisely explain what the content is about. Think about how and why a user would come across your video, what they want to learn, and factor into the title. 
2. You should make a simple video site map exposing keyword to search engines. Creating one and submitting it to Google is well worth the investment. 
3. Using a compelling thumbnail with your video content can boost user clicks, more so than using a generic ‘click here’ video icon. Higher user engagement in turn will impact your SEO results. 
4. Use Schema.org HTML tags are increasingly important to Google and major search providers which rely on the tags to improve the display of search results, making it simpler for people to find the web pages appropriate to their search. 
5. While you should avoid stuffing as many keywords as possible into your video title and descriptions, using some major keywords like ‘video’ and ‘how to,. It will boost the likelihood of your content returning a video thumbnail result. If you can incorporate these words in a natural way, it can certainly make a difference. 
6. Before making changes to your video settings, it’s important to ensure your site is SEO optimised. Without this, the most flawless video SEO is worthless! 
7. It’s important to help Google easily recognise your video. You’ll notice results from the seemingly small change of putting your video at the top of the page. 
8. Encouraging users to post comments on your video is a great means of driving engagement and increasing your rankings. 
9.  You can place captions on video in youtube attaching the transcript of a video to its timeline. This enables users to look for specific videos by phrase since the transcript can be searched and indexed by the search engines. YouTube is one of the highest ranking search engines for video and provides a great opportunity for building your brand with video.

Note:- We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. Why are you away from this way of marketing while customer are waiting for you. Call us @ 9818779377 to increase sales and leads through Digital Marketing Service or mail us @ surenderslatwal@gmail.com. We run paid campaign to generate leads and promote brand.

Digital Marketing Service: Define ROI (Return on Investment)

ROI stands for Return on Investment, is a traditional financial measure to determine benefit of the business. ROI is used to compare returns on investment where the money gained or lost or the money invested are not easily compared using monetary values. 

For example, a Rs. 50,000 investment that earns Rs. 5,000 in interest obviously generates more cash than a Rs. 10,000 investment that earns Rs. 2 ,000 interest, but the Rs. 10,000 investment earns a higher return.

Investment: 50,000

Profit: 5,000

ROI= Total earn(Investment+Profit)-Investment/Investment*100

ROI= (50,000+5,000)-50,000/50,000*100

ROI= 5000/50000*100

ROI= 10%

Investment: 10,000

Profit: 2,000

ROI= Total earn(Investment+Profit)-Investment/Investment*100

ROI= (10,000+2,000)-10,000/10,000*100

ROI= 2,000/10,000*100

ROI= 20%

If you get your website and business promoted and done SEO, you should always take care ROI, becuase if ROI is high, it means you are getting gain and your promotion is going on right direction.

Note:- We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. Why are you away from this way of marketing while customer are waiting for you. Call us @ 9818779377 to increase sales and leads through Digital Marketing Service or mail us @ surenderslatwal@gmail.com. We run paid campaign to generate leads and promote brand.

Digital Marketing Service: Top 5 seo mistakes

There are a million SEO mistakes that people do. Here we focus on top 5 seo mistakes that we find.

Bad Site Navigation

Many of sites have Bad Site Navigation that's why many of marketing clients and visitors can't find their way to the most important information they're lookig for. The site should be made with a nice user interface, so that even first time visitors can intuitively get around the site. If humans can’t easily navigate, then the search crawlers will also have a hard time indexing your site properly.

Poor Use of Keywords

You should make a decent list of keywords and phrases that you can probably compete for. But you should always know a key question: what are humans actually searching into the search query? What are the words they use, when hunting for what our company offers?

Focusing on Link Building

Link building is a very important part of seo to get high ranking. So we can not ignore that.

Blowing the Titles & Descriptions

your page titles and descriptions always should be keyword rich and related to your content and product, because it helps both the human searcher (as they see the description displayed in the search result snippet) and the search crawlers. It gives the right signals about the content on the targeted page.

Not Using Good Resources

Well, actually Matt Cutts pointed to the Google Webmaster Tools as a neglected resource. We all need to be reading – much and often – in order to learn from each other. There is a ton of excellent help out there, and there’s no excuse to be committing these most basic SEO mistakes!

Note:- We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. Why are you away from this way of marketing while customer are waiting for you. Call us @ 9818779377 to increase sales and leads through Digital Marketing Service or mail us @ surenderslatwal@gmail.com. We run paid campaign to generate leads and promote brand.

Digital Marketing Service: SEO Tips for Real Estate

1: Do Your Research

When promoting a real estate website, it is essential that you pick the perfect keywords or keyword phrases. Your should choose that keywords that are very popular, effective, relavent to our content and comprise high search valume. When doing so, utilizing Google Keywords can help you to not only find out the competition for each of your desired keywords, but also how many searches each keyword receives locally and globally. This research can help you tailor your keywords to your desired audience while also increasing your chances of success in marketing these keywords.

2: Effectively Utilize Titles

After making a list of relavent keywords and keyword phrases, it is essential that you use these keywords effectively. When creating titles for everything from your website pages to your blog posts and URL links, you should include your keywords in these titles. As a result, search engine are more likely to pick upon your keywords and help move your website toward the top.

3: Include Internal Links

This is a SEO tip that is often overlooked but is incredibly important for search engine optimization. When you create blog posts (or website pages) that are related to other content on your website, include an internal link back to that blog post or website page.

4: Increase Content

One trap that many people fall into is spending a surplus of time creating relevant content for their website and achieving the desired ranking and then stopping all efforts. In a matter of weeks, they stop creating new content and slip in the ranking as a result. Therefore, keeping your website updated with fresh content is important for effective real estate SEO.

5: Monitor Link Count

Although it is important that you include internal and externals links in your blog posts and website content, it is also essential that you do not over link. Just like adding your keyword too many times on a single page can hinder your SEO efforts, having 100 links on a single page can hinder you as well. Therefore, link within your blog posts but ensure that you are not linking too often.

6: Utilize Images

Especially in real estate SEO initiatives, properly utilizing images is very important. Make sure you put a description for the image and a URL that includes one of your targeted keywords or key phrases. As a result, search engines will award you for this simple effort.

7: Ensure Usability

One of the most important things for real estate SEO includes usability. Google is a huge advocate of user-friendly websites that provide helpful links and information. Therefore, ensure that your content is beneficial to your users and provides a simple—yet effective—interface.

8: Include Virtual Tours

The utilization of videos and pictures are incredibly important in increasing SEO for any website; however, they are even more important for real estate SEO efforts. Including virtual tours of the properties you have for sale can actually help increase your search engine ranking while also drawing potential customers to your website.

9: Obtain Backlinks

One of the ways that search engines determine the quality of your website is by the number of authoritative backlinks you receive to your website from other quality websites. Keep in mind that not just any link to your website will work; instead, they should be from quality websites that are relevant to real estate. For example, a link to your website from Business Insider will be a lot more effective in increasing your page ranking than a link from a random blog.

Although it may be tempting, do not submit your website to free directories that claim to provide quality backlinks to your website. These “free” backlinks that require little effort often turn away search engines as opposed to drawing them to your website.

10: Keep Patient

It is essential to realize that it takes time and effort to increase your search engine ranking; therefore, patience is required. Your website will not go from nonexistent on search engines to the #1 spot in a matter of days. However, if you are property utilizing real estate SEO tips that prove to be highly effective and remain patient, your website will start climbing in rank before your eyes.

Note:- We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. Why are you away from this way of marketing while customer are waiting for you. Call us @ 9818779377 to increase sales and leads through Digital Marketing Service or mail us @ surenderslatwal@gmail.com. We run paid campaign to generate leads and promote brand.

Digital Marketing Service: Important fact about SEO

SEO is a process to increase page ranking and volumes of targeted visitors so that website can rank high on search engine result page (SERP). But before doing anything else, we need to cover a few basic points. The most important of these is that SEO is not a one time effort. It is an ongoing process that never really ends. That's why it is so important to stay up-to-date with trends and techniques.

Your competitors will constantly be trying to raise their own rank profiles in order to keep up, you will constantly need to the same thing by repetitively following through with the essentials that we’re about to cover. Another important basic point is that SEO is not elaborate rocket science. Most of its essential components are fairly straightforward and only difficult in that they require a large amount of effort.

Note:- We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. Why are you away from this way of marketing while customer are waiting for you. Call us @ 9818779377 to increase sales and leads through Digital Marketing Service or mail us @ surenderslatwal@gmail.com. We run paid campaign to generate leads and promote brand.

Digital Marketing Service: SEO Tactics to improve your site ranking

If you want to improve your site ranking? You should know your target keywords, who you're speaking to and what action you want visitors to take, here are 3 steps that you have to follow to boost your search engine rankings.

List your keywords to your website pages

Open up an excel document right now and create three columns: Page, URL, Target Keyword. Go to your website and list the top 30 pages in your site.

Write down page name in page column, copy and past the corresponding URL in URL column, next to each URL, type a keyword phrase in target keywords column that you want to target for this particular page. Every page is an opportunity to lure in a visitor or prospect and should have its own unique meta data. For example, a plastic surgeon might focus on football or Dark Spot Removal on one page, and Botox on another.

Add meta data to your website pages

Make sure the keyword phrases from your excel document are written in the title tag and meta discription, meta keywords, content and alt tag of each corresponding page.

Title tag and meta discription is very important for any website to get ranking. Title tag and meta discription is the cotent humans see when they do a google search and can be the enticing factor that encourages someone to click on your link.

Make use of your blog

Head over to your blog and pull up the last 25 to 50 blog posts. With your keyword list by your side, read through each blog post and look for any opportunity to incorporate one of your target keyword phrases. When you find these opportunities, make sure to link the exact keywords back to the page you are targeting within your website. This will help with your internal linking, and often creates reminders and ideas for future blog posts or enhancements to ones that might need an update.

Note: We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. We run paid campaign for branding and lead generation. For more info call @ 9818779377 or email @ surenderslatwal@gmail.com.

Digital Marketing Service: Why we need to redesign a website?

Every effective site which once look really good, later become old-fashioned. So every site is redesigned from time to time. Users expect change, and if a site remains static for too long, it runs the risk of being sensed as out-of-touch and losing customers to more modern looking rivals.

A redesign can be a great boom to a website, but only if it’s done with proper SEO in mind. If it’s neglected, even the redesign of a site with good SEO (Search Engine Optimization) can end in disaster, with years’ worth of hard work flushed down the drain. Here are the different aspects of SEO to keep in mind during a redesign to preserve good SEO efforts that have already borne fruit.

Maintain important keywords

Before launching a new site, do some investigating into the old site’s important keywords. Which keywords does it rank well for? Which keywords bring the most traffic to the site? Which keywords lead to the highest number of conversions? These are the keywords it is imperative to include in the new redesigned site. Make sure they are in both the on-page content and the html tags essential to SEO, such as title tags and meta descriptions.

Maintain important pages

Just as important keywords need to make it over to the new site, so too do important pages. Identify the pages that rank well in Google, the pages that drive the most visitors to the site, and the pages that lead to the most conversions. These pages all need to have counterparts on the new site.

Keep the same URL (Uniform Resource Locator)

If a site already ranks good on SERP, then the main focus of the redesigning is to improve the user experience and make it more attractive for user. In this condition the URL should be same because website is already getting ranking on SERP. The only reason to switch to a new URL (Uniform Resource Locator) is if it will lead to a significant increase in organic traffic. But be careful – URLs can be deceiving.

Improve the user experience

If a site’s SEO is already done good, then the main focus of the redesign should be on improving the user experience. Really, usability is a part of good SEO. If a site isn’t user-friendly and lots of people bounce off of it back to the search engine results page (SERP), then Google will downgrade it in the rankings because searchers aren’t responding positively.

If all of these steps are taken, the SEO work that’s been done on the site should be preserved. Then the redesign can focus on the important business of improving the user experience, which will improve SEO even more, not to mention drive increased revenue.

Note: We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. We run paid campaign for branding and lead generation. For more info call @ 9818779377 or email @ surenderslatwal@gmail.com.

Digital Freelance Service: What is spider?

Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.

The name of bots/spider of Google search engine is GoogleBot, Yahoo Slurp for Yahoo search and BingBot for Bing search engine. 

Note: We have more than 10 year experience in Digital Marketing. We provide freelance best Internet Marketing services such as SMO, SEO, Google Adwords & AdSense, Facebook Ads and Promotions in lowest price. We run paid campaign for branding and lead generation. For more info call @ 9818779377 or email @ surenderslatwal@gmail.com.