Digital Marketing Service: Tips to optimize your video

This is the tips to improve presence of your video in search engine result page. Follow it and get better result. 

1. Search engine can penalize sites in search rankings for those which overload their video titles and descriptions with keywords. Ensure you are writing these in a way that’s engaging and relevant to your audience and use a clear title with accurate tags to concisely explain what the content is about. Think about how and why a user would come across your video, what they want to learn, and factor into the title. 
2. You should make a simple video site map exposing keyword to search engines. Creating one and submitting it to Google is well worth the investment. 
3. Using a compelling thumbnail with your video content can boost user clicks, more so than using a generic ‘click here’ video icon. Higher user engagement in turn will impact your SEO results. 
4. Use Schema.org HTML tags are increasingly important to Google and major search providers which rely on the tags to improve the display of search results, making it simpler for people to find the web pages appropriate to their search. 
5. While you should avoid stuffing as many keywords as possible into your video title and descriptions, using some major keywords like ‘video’ and ‘how to,. It will boost the likelihood of your content returning a video thumbnail result. If you can incorporate these words in a natural way, it can certainly make a difference. 
6. Before making changes to your video settings, it’s important to ensure your site is SEO optimised. Without this, the most flawless video SEO is worthless! 
7. It’s important to help Google easily recognise your video. You’ll notice results from the seemingly small change of putting your video at the top of the page. 
8. Encouraging users to post comments on your video is a great means of driving engagement and increasing your rankings. 
9.  You can place captions on video in youtube attaching the transcript of a video to its timeline. This enables users to look for specific videos by phrase since the transcript can be searched and indexed by the search engines. YouTube is one of the highest ranking search engines for video and provides a great opportunity for building your brand with video.

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